Extend Functionality and Get Responsive
The challenge was to make a simple, user-friendly, high-touch site with a responsive design. To achieve this, Right&Above team had to:
- add more merchandising functionality
- improve site navigation
- support exponential growth
- provide flexibility to integrate social media into the marketing mix to raise brand awareness
Fashify, the online fashion store, is one of our e-Commerce projects which was implemented on the Magento platform. The use of Magento functional themes allows changing the store appearance and the structure of presenting merchandise to the customer, i.e. placing merchandise onto catalogs and groups, sorting merchandise based on various features, adding merchandise to the shopping cart, choosing shipping and payment methods, etc. However, Magento capabilities could not fully satisfy the Client’s requirements, that is why our team enhanced the design for a clean and stylish look, and expanded the e-shop functionality by developing additional modules.
Our team created themes with distinctive design and developed the following modules:
- the module allowing users to participate in giveaways when they like the Fashify page on Facebook
- the module allowing users to get a discount, after they share their Fashify purchase information on their Facebook timeline
- the module allowing them to display the latest tweets from Fashify’s Twitter account on the Fashify home page
Also, we expanded the stock tracking functionality by adding the ability to track inventory by size and color.
Our work resulted in a beautiful online store which delivers amazing styles direct to their customers.